Wednesday 16 November 2016

target market research: Target Audience of Rock Sound Magazine

The audience of rock sound magazine appears to be 15-24 year olds. 77% of this age group are female. Overall, from outside the age group 55%, over a half, are female. Rock sound also helps around 80% of their audience discover new music and new artists, which is important for a magazine so that they can meet the needs and demands of all of their target audience. Rock Sound magazine is published every 4 weeks, meaning that there are 13 issues per year. The 4 week age gap allows the creators of Rock Sound focus on creating the next issue and include every detail needed. This also allows the young audience to save money, as well as creating a sense of anticipation for the next issue.
I have decided to take inspiration from rock sound for the reasons listed above. I think that my magazine will be successful if i take example from a popular Rock Magazine who's target audience is 15-24 year olds. I also fit in the age group, so i cant relate to the magazine and produce a magazine that people of my age will be able to engage with.

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