Thursday 6 October 2016

Drafting and Planning: investigating typography

In this task I had to identify the font that is the most effective for the theme of the magazine. I have decided to look at each one of these magazine covers and see why the font works, or why it doesn't. The purpose of this task was to investigate fonts in order to notice the importance they have. If a font does not match the theme, then the magazine looks unprofessional. For example. the font on front cover D does not match the theme of the magazine at all. It looks too professional and fancy, while the theme of the magazine is machine-like and robotic. The font is also not very clear to read, and does not catch the attention of the reader. On the other hand, the font on front cover E works best as it adds to the robotic theme of the magazine because the font is bold, clear and looks machine-like. This shows how important fonts are because they help to establish the theme of the magazine. Magazine cover F could also work, however it is not bold enough and looks too plain compared to font E; it does not catch attention as much as E. Furthermore, font A is the opposite of the theme. It is generic and plain, it is too simple which makes it very inappropriate. This task will help me in the future as it shows the importance of fonts, as well as it helps me see how to match a font to the theme of the magazine. I can come back and use this task when creating my final magazine.

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